{"id":1042,"date":"2026-04-08T17:24:00","date_gmt":"2026-04-08T17:24:00","guid":{"rendered":"https:\/\/laurieannwalker.com\/?p=1042"},"modified":"2026-04-08T17:42:09","modified_gmt":"2026-04-08T17:42:09","slug":"specialty-provider-portal","status":"publish","type":"post","link":"https:\/\/laurieannwalker.com\/?p=1042","title":{"rendered":"Specialty Provider Portal"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>\n<strong>Industry:<\/strong> Healthcare\n<\/p>\n\n\n\n<p><strong>Project Type:<\/strong> Web application\n<\/p>\n\n\n<p>\n<strong>My contribution:<\/strong>\n<\/p>\n\n<ul>\n<li>UX Research<\/li>\n<li>Information Architecture<\/li>\n<li>Interface Design<\/li>\n<li>User testing<\/li>\n<li>Cross-functional collaboration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Situation<\/h2>\n\n\n<ul>\n<li>Registration drop-off was 75%.<\/li>\n<li>NPS had been stagnant at 11 for years.<\/li>\n<li>The workflow was complex, regulated, and fragmented across teams.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">My Role<\/h2>\n\n\n\n<p>Senior Product Designer responsible for research, workflow simplification, prototyping, and cross-functional alignment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Constraints<\/h2>\n\n\n<ul>\n<li>Regulated healthcare environment<\/li>\n<li>Legacy technical infrastructure<\/li>\n<li>Multiple stakeholder groups (product, engineering, compliance)<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">What I Did<\/h2>\n\n\n<ul>\n<li>Conducted targeted user testing with nurses and care coordinators.<\/li>\n<li>Identified content confusion and friction points in on-boarding flow.<\/li>\n<li>Simplified interaction patterns and clarified content.<\/li>\n<li>Redesigned dashboard to consolidate filters and improve visibility.<\/li>\n<li>Introduced \u201cPortal Invite\u201d feature to eliminate redundant registration.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How I Built Alignment<\/h2>\n\n\n<ul>\n<li>Shared early prototypes in live critique sessions.<\/li>\n<li>Invited engineering input before finalizing flows.<\/li>\n<li>Facilitated structured design reviews to reduce ambiguity.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n<ul>\n<li>10% increase in completed registrations within two months.<\/li>\n<li>NPS increased from 11 \u2192 25.<\/li>\n<li>Improved adoption across provider organizations.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Reflection<\/h2>\n\n\n\n<p>\nIn complex environments, progress often comes from reducing friction rather than adding features. This project reinforced the importance of steady alignment and small, meaningful improvements.\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Specialty Provider Portal serves a two-fold purpose: it&#8217;s a touch-point for providers to schedule medication delivery and manage holds, and an important sales team tool, showcasing the capabilities of a larger suite of products and services.<\/p>\n","protected":false},"author":2,"featured_media":1049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1042"}],"version-history":[{"count":4,"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1050,"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=\/wp\/v2\/posts\/1042\/revisions\/1050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laurieannwalker.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}