Category: Portfolio
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The Specialty Provider Portal serves a two-fold purpose: it’s a touch-point for providers to schedule medication delivery and manage holds, and an important sales team tool, showcasing the capabilities of a larger suite of products and services.
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Travelers has been in business for over 160 years and are now competing in a marketplace with startups like Lemonade and advertising heavy-hitters like Progressive and Geico. My role was to help find inroads to new markets and customers through design thinking and innovation.
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This is a story about a clash between user needs and business goals. As I finished conducting my first round of interviews, my main takeaway was that none of the users had faith in a new web tool to help them do their jobs.
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This is one of my favorite UX stories. It has hot heads, irrational behavior, people getting kicked out of meetings, and surprising user results.
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See examples of my work from different industries: eCommerce, Medical devices, Finance/banking, and Healthcare.