Axure was my primary prototyping tool for years, but I haven’t used it recently because my designs have completely migrated to Figma. There are some…
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This is a story about a clash between user needs and business goals. As I finished conducting my first round of interviews, my main takeaway was that none of the users had faith in a new web tool to help them do their jobs.
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I feel like the tech world has lost it’s mind a little (maybe a lot) over AI. To be clear, I’m a fan – but our design-thinking process still applies, maybe more so, to this new technology.
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See examples of my work from different industries: eCommerce, Medical devices, Finance/banking, and Healthcare.
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